
Insights topic
Ongoing support,explained.
Everything we publish about what happens to a build after launch day, which is where most of its value is either kept or quietly lost.
The questions that arrive in the quiet months, when nobody is deciding anything and the thing is slowly getting worse.
Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.
Published on this topic
Everything filed underongoing support.
The scope of this index
What is filed here, and what is filed elsewhere.
Questions this index answers
- What a regular report should contain before it is worth the time it takes to read, and what most of them contain instead.
- What actually makes a site slow, in the order the causes matter rather than in the order they are easy to fix.
- What ages in a build and what does not, so a budget goes to the parts that will genuinely need it.
- What to do with the questions a site could not answer, which is the cheapest content plan a company will ever be handed.
Questions that live on another index
- The build itself: Websites and Platforms.
- Being found and being cited: Search and AI Visibility.
- Removing the request rather than serving it faster: Web Applications and Portals.
A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.
Where to go next
Three pages next to this one.
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Ongoing support
The service page this index belongs to: what is watched, what is reported, and how to stop. Read that first if you are deciding rather than reading.
Ongoing support -
Search and AI Visibility
The other continuous obligation on the list. Both are measured in writing, both can be stopped at any point, and the two reports are usually read in the same meeting.
Search and AI Visibility -
Websites and Platforms
Half of what shows up as a maintenance problem was a decision made during the build. Those decisions, and their consequences, are filed one index over.
Websites and Platforms
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Workflow Opportunity Sprint
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Website Performance Audit
A written report and a prioritized plan of what to fix first.
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