Insights topic
E-commerce and marketplaces,explained.
Everything we publish about selling online once it stops being a storefront question: account prices, subscriptions, and more than one seller.
The questions that arrive after the first store is running and the second kind of customer shows up.
Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.
Published on this topic
Everything filed undere-commerce and marketplaces.
The scope of this index
What is filed here, and what is filed elsewhere.
Questions this index answers
- What changes when the same product has a different price for a trade account, and what that does to everything downstream of the cart.
- What a subscription actually costs to run, past the billing screen, in failed payments, changes of mind and support.
- When a marketplace is a business model, and when it is an expensive way to have two kinds of customer instead of one.
- What a platform migration moves, what it breaks, and what it quietly leaves behind on the old system.
Questions that live on another index
- The site the store sits inside: Websites and Platforms.
- Stock, pricing and the systems behind the catalogue: Integrations and Data.
- What happens after launch day: Ongoing support.
A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.
Where to go next
Three pages next to this one.
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E-commerce and Marketplaces
The service page this index belongs to: B2B pricing, subscriptions, marketplaces, and what each one adds to a build. Read that first if you are deciding rather than reading.
E-commerce and Marketplaces -
Integrations and Data
A store is only as honest as the stock number behind it. Most of the questions that look like commerce questions turn out to be about the system that holds the real figure.
Integrations and Data -
Websites and Platforms
The store is a room in a building. What the rest of the building has to do, and whether it is doing it, is filed one index over.
Websites and Platforms
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