Insights topic
Websites and platforms,explained.
Everything we publish about the public face of a company, and about the system behind it that catches what the site brings in.
The questions that come up when a company is deciding whether to rebuild, replatform, or leave it alone for another year.
Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.
Published on this topic
Everything filed underwebsites and platforms.
- Websites and Platforms
What actually moves the price of a build
Sixteen factors in four tiers, ranked by how much each one moves a number, with the mechanism written next to the rank.
- Websites and Platforms
What Canadian law requires of a website
Accessibility law, federal privacy law, Quebec's Law 25, Quebec's language law and the anti-spam law, statute by statute, with the section numbers, and what each one changes in a build.
The scope of this index
What is filed here, and what is filed elsewhere.
Questions this index answers
- What actually drives the price of a build, and which of those drivers a buyer controls before the first meeting.
- What a redesign changes and what it does not, including the cases where the pages were never the problem.
- Publishing in more than one language properly, from authoring to layout to the parts that belong to your counsel.
- What a content platform has to do once more than one person is publishing into it and nobody owns the calendar.
Questions that live on another index
- Selling from the site: E-commerce and Marketplaces.
- Being found and being cited: Search and AI Visibility.
- What happens after launch day: Ongoing support.
A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.
Where to go next
Three pages next to this one.
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Websites and Platforms
The service page this index belongs to: what is included, who it is not for, what it connects to, and what you end up with. Read that first if you are deciding rather than reading.
Websites and Platforms -
Search and AI Visibility
A site nobody finds is a different problem from a site nobody believes. The second one is usually the cheaper fix, and it is the one this index is mostly about.
Search and AI Visibility -
Ongoing support
Most of what a website is worth is decided in the year after it launches rather than in the month it was built, and that year has its own index.
Ongoing support
Newsletter
New insights, by email.
Start with the problem you need to solve.
I know what I need to build.
Discovery call
A free conversation, then a written proposal with scope, price, and timing.
Request a discovery callOne process creates too much manual work.
Workflow Opportunity Sprint
We map it, then define what a connected system should do next.
Explore the SprintMy website is underperforming.
Website Performance Audit
A written report and a prioritized plan of what to fix first.
Explore the audit